Description:

Join the SEMPO Boston Working Group on April 29th at 7:45AM for an extra special morning of learning.

We will be joined by leaders in Social Media who will talk about the disconnect that often exists between the world of Social Media and the world of Search.

Discussion topics will include:
- How Social Media practitioners think about search
- How to understand the direct relationship between Social, Search, and Web traffic
- Why most Social Media people think that Social drives Search and not the other way around
- And much more!

Joining us on the panel will be:

Todd Van Hoosear, Social Media Club Boston Founder, Fresh Ground Principal, SNCR Fellow, LaunchCamp organizer

Greg Jarboe, President and Co-founder at SEO-PR

Tentative Agenda:

TBA

Locations:

IBM Innovation Center
404 Wyman Street,
North Entrance Waltham, MA 02454-1280
Telephone: 1-781-895-1234
View Map

Parking:

Parking is free. Please park in the North Entrance Garage.

Once You're There:

Walk into the building and the IBM Innovation Center is on the first floor, right after the security desk.

Speaker Bio:

Todd Van Hoosear is a principal at Fresh Ground, Inc. and a professional communicator and technologist with more than 15 years of industry experience. Since 2004, he has focused much of his time and energy on the worlds of Web 2.0 and social media. Todd blogs about social media strategies and technologies and their impact not just on corporate communications, marketing and PR professionals, but also on company executives and other business stakeholders.

As a Fellow with the Society for New Communications Research, Todd is conducting primary and secondary research into social media and Web 2.0 adoption among companies and organizations. As a member of the Social Media Club’s board of directors, Todd is shaping the organization’s ability to help people be responsible and informed citizens in the new media world. As a member of the IABC’s Social Media Release Working Group, Todd is working closely with the media, public relations and microformats communities to establish a standard way of distributing ‘official’ organizational communications through blogs and RSS technology.

In addition to his efforts heading up the Boston Social Media Club, Todd has spoken about social media and digital communications at NewComm Forum, Boston University, Emerson College, Bentley College, the Yankee IABC, New England Women Business Owners, Public Relations Society of America, Mass Tech Leadership Council and the American Marketing Association–not to mention numerous social media events.

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, public relations, social media, and video marketing services. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media.

Jarboe is the author of YouTube and Video Marketing: An Hour a Day and one of the people profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. He’s also a correspondent for Search Engine Watch and SESConferenceExpo’s Channel on YouTube as well as a frequent speaker at Search Engine Strategies.

Jarboe is a member of the Rutgers University faculty and Market Motive faculty. He’s a principal in the ChannelOne Marketing Group. He has worked with such clients as Southwest Airlines, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Virginia Nussey of the SEO Blog on Bruceclay.com says, “Greg is considered an expert on everything from news search to video search to linkbait and beyond.”